LTK

LTK is the top tier gateway marketing tool between brands and influencers. Proprietary ecosystems enable LTK to empower brands with impactful revenue and at the same time offers influencers the ability to empower their brands and careers.

Timeline
2019-2020

Role
Product Designer (sole designer) and Product Researcher

Tools used
Sketch, InVision, Abstract, Overflow.io, Jira, Clubhouse, Photoshop, Google Sheets, Google Docs, Whiteboards

The challenge

The brand partnership (BP) team suffered from complicated workflows and workarounds that hampered productivity and potential revenue. An added problem was the dependency on an expensive integrated tool that offered little customization and customer relationship management.

The opportunity

Creating an internal platform that seamlessly allowed communication, campaign creation and payout to brand associated influencers doubled efficiency, transparency and saved the company about $300,000.

UI/UX design methods

User research

I was the lead researcher that created, conducted, monitored and validated design prototypes with moderated and unmoderated usability testing and surveys.

  • Moderated Usability Testing

  • Unmoderated Usability Testing

  • Surveys

  • Readouts

User experience

I led the initiative for the creation of user flows, user journeys, site maps, strategy and requirements gathering to understand the complexity of how our sales team utilized different tools to create brand campaigns and qualify revenue opportunities.

  • White-boarding

  • User Journeys

  • Empathy Mapping

  • Informational Architecture

  • User Flows

User interface

Utilizing pattern libraries and a design system I led creative for, I kept the brand look and feel tight and added to the library as necessary and communicated those changes with engineering to remain agile and succinct.

  • Wire-framing

  • Prototyping

  • Visual Design

  • Interactive Design

Project responsibilities

Through robust requirement gatherings, whiteboard sessions, loose wireframes, design sessions and interviews, I led the implementation and iteration of the entire workflow system.

User Journey (Before)

White-boarding and user journeys

Separating designs Into workflows and releases

Workflow 2.0 BP Ops migration to new BP tool platform

  • Workflow 2.0.1 Influencer Outreach (casting)

  • Workflow 2.0.2 Campaign Details

  • Workflow 2.0.3 Send Offers

  • Workflow 2.0.4 Manage Influencers

Workflow 2.1 Moving off from NetSuite; BP Sales migration to new BP tool platform

  • Workflow 2.1.1 Request for Proposals

  • Workflow 2.1.2 Proposal Creation

  • Workflow 2.1.3 Campaign Types

Workflow 2.2 - Improved BP (Collabs) Operation
Workflow 2.3 - Brand transparency to be involved in campaign lifecycle

User workflows

Workflow 2.0 User Journey

Workflow 2.0 End to End

Workflow 2.0 End to End Walkthrough

Workflow 2.0.1 - 2.0.4 User Journeys

Workflow 2.1.1 Request for Proposal (Kickoff Form) and HubSpot Integration User Journey

Workflow 2.1.3 Campaign Types User Journeys

Workflow high fidelity responsive designs

Workflow 2.0.1 Quick Casting (Responsive from Desktop to Mobile)

Workflow 2.0.2 Campaign Details (Responsive from Desktop to Mobile)

Workflow 2.0.3 Send Offers (Responsive from Desktop to Mobile)

Workflow 2.0.4 Manage Influencers (Responsive from Desktop to Mobile)

Workflow 2.0 Casting Enhancements (Desktop Only)

Workflow 2.1.1 Request for Proposals (Responsive from Desktop to Mobile)

Workflow 2.1.2 Proposal Creation (Desktop Only)

Workflow 2.1.3 Campaign Types (Desktop Only)

Research and usability testing

Before
Research/usability testing at rS was nonexistent for this project.

After
Advocated and provided intrinsic value to fully kick start researching and usability testing for rS so that the design team can gain real-time feedback on designs we created for users that interact with the internal platform.

Top insights

  1. “I would say this is a much-needed upgrade that will make our lives easier.”

  2. “The new version of the portal makes the process of executing and managing campaigns a simple and straightforward process.”

  3. “Tons of newly added features to make things quicker and more clear for us and influencers!”

  4. “Overall it looks awesome! You guys did a beautiful job on this and overall the flow looks really nice.”

  5. “It seems a little more seamless and user friendly, it doesn't take you to different pages, everything is laid out in front of you.”

  6. “An updated version of the portal we use today that has more data and details involved with the goal of making our jobs easier!”

Miscellaneous LTK high fidelity designs

Old Casting Designs (Self Service - Responsive from Desktop to Mobile)

I was responsible for designing the casting experience that allowed brands to view influencers’ profiles and key attributes to aid them in campaign decision making.

Offers Marketplace Conceptual Mockups

To expand the company’s roadmap and future sales and marketing opportunities, a concept for a future marketplace environment for both brands and influencers was created with the expectation to pitch to the executive leadership team and founders.

Self Service Strategy Personas

I was a key member and orchestrator of a design thinking session that incorporated various participants from multiple parts of the business to develop and discern user personas and demographics.

Reporting Mocks

I led the UI/UX on various components of a highly data enriched reporting dashboard that strengthened and displayed brand ROAS metrics.

“Our first ever brand-facing technology, the new Brand Reporting Dashboard, is now available to rewardStyle’s 5,000 brand partners. This new cloud-based portal provides information for brands to tap into and understand the impact our entire network of influencers has on their businesses, plus tools they can use to analyze and optimize their influencer marketing strategies.”